Search Engine Optimization (SEO) and digital marketing from Viken Communications

Looking for a communications agency with a particular focus on digital marketing and SEO? Then you've come to the right place. We at Viken Kommunikasjon AS is a communication and digital marketing agency that specializes in increasing the visibility of companies, both online and in the rest of the world.

Many businesses are struggling to get the visibility they deserve. This is due to the fact that visibility on search engines and generally on the internet goes to the companies that actively work for it. With SEO, we can make sure that your website also gets into google search results. 

With a good search engine-optimized (SEO) website, people who search Google for keywords relevant to your industry will be able to see your website among search results.

With an increasing share of online financial activity, it's never been more important to make sure you're seen by potential customers online. Google has in many ways taken over the role of store windows. After all, it's on Google that most customers can first be exposed to your business.

Get visible online with SEO

Once the keyword and SEO analyses are completed, the time is coming to work towards increasing the website's visibility in Google. We do this with the help of a number of concrete measures that build up the website's authority and credibility.

Website authority and credibility are a kind of score that Google gives to websites. The higher the score, the greater the likelihood of ranking in Google for its websites. If you are curious about what your score is, you can check your URL at Ahrefs And Moz. The two SEO tool developers use slightly different calculation methods, so scores may vary. Therefore, we recommend taking an average of the two.

Large and institutional pages such as NRK, Aftenposten, Wikipedia etc have huge scores, that is precisely for the reason they are often looking high up in Google search results. But with a long and strategic SEO initiative, you and your website can also go far.

Fortunately, it is rare to compete against large institutional websites. A slightly better or approximately equal score that its competitors often hold to rank high.

Know where you are and where you're going online

When focusing on search engine optimization, it's important not to fomle in the dark. That's why we work very methodically and thoroughly with everything we do, including SEO. We start by mapping a website's existing results and looking at which keywords to bet on. We will then implement an action plan that involves specific measures we can take to improve visibility.

Before the action plan is designed, we'll prepare an SEO analysis and keyword analysis. These analyses reveal which keywords can provide the most traffic and conversion (conversion from visitors to customers). By going for relevant keywords that address the products/services or industry in general, we can get the right visitors into the website.

Technical, onpage and off-page SEO

To build your website domain authority and credibility, a number of measures must be taken. This is where we come into the picture. 

SEO is often divided into 2 or 3 parts. These sections off-page SEO and on-page SEO. Some choose to distinguish technical SEO as a third, while others choose to include it over on-page SEO.

In short, off-page SEO is about actions taken on external websites, while on-page is about actions taken directly on one's own website. Technical SEO is all about technical measures related to page sizes, the page's ability to be read by bots, mobile friendliness and proper use of HTML tags.

On-page (and technical) SEO

When it comes to on-page SEO, we want to make sure that a website has enough content. By that, we mean whether academic content such as articles, blog posts, notes, videos, etc. are regularly published. A page with a lot of quality professional content, points to Google and visitors that they know what they're doing. 

Furthermore, we will look at the website's loading speed, image sizes, the use of HTML tags, page architecture, keyword optimization, https certification, robot readability, outbound links, etc. Confusing and overwhelming? Don't despair. We and our SEO experts know exactly what it takes and how to do it to make Google happy. Of course, we can also write professionally relevant and quality articles with the correct use of jargon and expressions on your behalf.

Off-page SEO

As the English name implies, this is about SEO actions made outside the physical website. This would typically be to build up a link network, i.e. to get good links pointing to one's own website from others.

Furthermore, off-page SEO will be about the use of various tools to gain important insights into visitors and how the site compares to search engine optimization.

We provide search engine-optimized web pages

As a leading agency with expertise in both web development, digital marketing and SEO, we deliver managed self-designed and developed websites with SEO. When we can design a brand new page to be search engine optimized, it will often be able to do you very well in search engines.

With search engine-optimized WordPress pages from Viken Communications, you can be sure that nothing holds you back from ranking in Google.

Digital marketing, more than just SEO!

In addition to search engine optimization, we also provide other services related to digital marketing. Among other things, we can deliver Google ad campaigns, social media marketing and the combination of all three to provide you with the strongest results after a given desired budget.

Please contact us for more information regarding our digital marketing services and SEO. We are confident that we will be able to help you and your website to be seen by as many people as possible.

Do you have a challenge or an exciting project? Check with us if we can help.