Get visible online with SEO
Once the keyword and SEO analyses are completed, the time is coming to work towards increasing the website's visibility in Google. We do this with the help of a number of concrete measures that build up the website's authority and credibility.
Website authority and credibility are a kind of score that Google gives to websites. The higher the score, the greater the likelihood of ranking in Google for its websites. If you are curious about what your score is, you can check your URL at Ahrefs And Moz. The two SEO tool developers use slightly different calculation methods, so scores may vary. Therefore, we recommend taking an average of the two.
Large and institutional pages such as NRK, Aftenposten, Wikipedia etc have huge scores, that is precisely for the reason they are often looking high up in Google search results. But with a long and strategic SEO initiative, you and your website can also go far.
Fortunately, it is rare to compete against large institutional websites. A slightly better or approximately equal score that its competitors often hold to rank high.